Galen Clavio

Assistant Professor
Kinesiology

gclavio2@indiana.edu
(812) 855-3367
PH 112B

Education
  • Indiana University, Ph.D., 2008
  • Indiana University, M.S., 2005
  • Indiana University, B.S., 2001
Courses
  • K524 Sport Marketing (Guest Lecturer)
  • P445 Issues in Sport Communication
  • P418 Sport Marketing
Background
  • Assistant Professor, Sport Administration, University of Miami (2008)
  • Faculty of the Year, University of Miami (2007)
  • Fellow, Faculty Learning Community, University of Miami (2008)
  • Director of Broadcasting & Media Relations, Memphis RiverKings hockey (2003-04)
  • Director of Broadacsting & Media Relations, Memphis Xplorers arena football (2003-04)
  • Director of Communications & Broadcasting, Roanoke Steam arena football (2002)
  • Sports Director, KBIZ-AM, Ottumwa, IA (2002-03)

Research Interests

My research focuses on the influence of electronic and new media on the interactions between sport organizations and sport consumers. Some of the specific areas I research are online sport fan communities, sports blogs, sport video games, and social networking media such as Twitter and Facebook. I am also interested in the concept of on-field performance as it relates to sales and marketing efforts in sport.

Selected Publications

Walsh, P., Zimmerman, M., Clavio, G., & Williams, A. (2013). Comparing brand awareness levels of in-game advertising in sport video games featuring visual and verbal cues. Communication & Sport, May 8, 2103, DOI:10.1177/2167479513489120

Frederick, E.L., Lim, C.H., Chung, J., & Clavio, G. (2013). Determining the effects of sport commentary on viewer perceptions, attitudes, beliefs, and enjoyment through violence justification. Journal of Sports Media, 8(1), 65-86.

Clavio, G. & Walsh, P. (2013). Dimensions of social media utilization among college sport fans. Communication and Sport, March 4, 2013, DOI: 10.1177/2167479513480355.

Clavio, G., Kaburakis, A., Pierce, D.A., Walsh, P., & Lawrence, H. (2013). College athlete representations in sports video games. Journal of Issues in Intercollegiate Athletics, 6, 57-80. Available online at http://csri-jiia.org/documents/publications/research_articles/2013/JIIA_2013_6_4_57_80_Digital_Rep.pdf.

Frederick, E.L., Lim, C., Clavio, G., Pedersen, P.M., & Burch, L.M. (2013). Choosing between the one-way or two-way street: An exploration of relationship promotion by professional athletes on Twitter. Communication & Sport, December 12, 2012, DOI: 10.1177/2167479512466387

Clavio, G., Burch, L.M., & Frederick, E.L. (2012). Networked fandom: Applying systems theory to sport Twitter analysis. International Journal of Sport Communication, 5(4), 522-538.

Blaszka, M., Burch, L.M., Frederick, E.L., Clavio, G., & Walsh, P. (2012). #WorldSeries: An empirical examination of hashtag use during a major sporting event. International Journal of Sport Communication, 5(4), 435-453.

Frederick, E.L., Lim, C., Clavio, G., & Walsh, P.T. (2012). Why we follow: an examination of parasocial interaction and fan motivations for following athlete archetypes on Twitter. International Journal of Sport Communication, 5(4), 481-502.

Frederick, E.L., Clavio, G., Burch, L.M., & Zimmerman, M. (2012). Demographics and usage trends of the typical MMA Blog user: A case study. International Journal of Sport Communication, 5, 109-125.

Pierce, D.A., Petersen, J., Clavio, G., & Meadows, B. (2012). Content analysis of sport ticket sales job announcements. Sport, Business and Management, 2, 137-155.

Burch, L., Zimmerman, M., Frederick, E., & Clavio, G. (2011). Agenda-setting and La Copa Mundial: marketing through agenda-setting on soccer blogs during the 2010 World Cup. International Journal of Sport Management and Marketing, 10(3/4), 213-231.

Zimmerman, M., Clavio, G., & Lim, C. (2011). Set the agenda like Beckham: A professional sports league's use of YouTube to disseminate messages to its users. International Journal of Sport Management and Marketing, 10(3/4), 180-195.

Clavio, G. (2011). Social media and the college football audience. Journal of Issues in Intercollegiate Athletics, 4, 309-325.

Eagleman, A., Clavio, G., & Kwak, D.H. (2011). Treading the political media waters: Coverage of the 2008 Olympic Games in U.S. and Chinese news outlets. International Journal of Sport Management, 12(4), 471-485.

Clavio, G. & Eagleman, A.N. (2011). Gender and sexually suggestive images in sports blogs. Journal of Sport Management, 25(4), 295-304.

Pierce, D.A. & Clavio, G. (2011). From Dickens to Sampson: An examination of NCAA rules violations at Indiana University. Indiana Magazine of History, 107(2), 123-152.

Kian, E.M., Clavio, G., Vincent, J., & Shaw, S.D. (2011). Homophobic and sexist yet uncontested: Examining football fan postings on Internet message boards. Journal of Homosexuality, 58(5), 680-699.

Kian, E.M. & Clavio, G. (2011). A comparison of online media and traditional newspaper coverage of the men's and women's U.S. Open tennis tournaments. Journal of Sports Media, 6(1), 55-84.

Kwak, D.H., Clavio, G., Eagleman, A.N., & Kim, K.T. (2010). Exploring the antecedents and consequences of personalizing sport video game experience. Sport Marketing Quarterly, 19(4), 217-225.

Clavio, G. & Kian, E.M. (2010). Uses and gratifications of a retired female athlete's Twitter followers. International Journal of Sport Communication, 3(4), 485-500.

Whisenant, W., Pedersen, P., & Clavio, G. (2010) Analyzing ethics in the administration of interscholastic sports: Three key gender-related ethical dilemmas faced by educational leaders. Educational Management Administration & Leadership, 38(1), 107-118.

Kaburakas, A., Pierce, D.A., Fleming, O.M., Clavio, G., Lawrence, H.J., & Dziuba, D.A. (2009). "It's in the likeness". NCAA student-athletes' rights of publicity, EA Sports, and the video-game industry. The Keller Forecast. Entertainment and Sports Lawyer, 14, 1, 14-39.

Clavio, G., Kraft, P., & Pedersen, P.M. (2009). Communicating with consumers through video games: An analysis of brand development within the video gaming segment of the sport industry. International Journal of Sport Marketing and Sponsorship, 10(2), 143-156.

Pierce, D. & Clavio, G. (2009). Examining the use of corporate sponsorship in Indiana high school football. Indiana AHPERD Journal, 38(1), 4-9.

Clavio, G. & Miloch, K. (2009). Agenda setting in minor league hockey: A strategic justification and practical guide. International Journal of Sport Management and Marketing (5(1/2), 151-161).

Clavio, G. (2008) Demographics and usage profiles of collegiate sport message board users. International Journal of Sport Communication, 1(4), 434-443.

Clavio, G., & Pedersen, P.M. (2007). Analyzing the connection between the print and broadcast properties of ESPN: An investigation of the alignment of editorial written and photographic coverage in ESPN The Magazine with ESPN's broadcasting rights. International Journal of Sport Management, 8(1), 95-114.

Clavio, G., Geurin, A., Miloch, K. S., & Pedersen, P. M. (2007). Communicating in crisis: A case study of media management and its marketing implications. Book of Papers from the Sport Marketing Association's 4th Annual Conference. Morgantown, WV: Fitness Information Technology.

Pedersen, P.M., Miloch, K.S., Fielding, L., & Clavio, G. (2007). Investigating the coverage provided to males and females in a comparable sport: A content analysis of the written and photographic attention given to interscholastic athletics by the print media. Applied Research in Coaching and Athletics Annual, 22, 97-125.

Presentations

Clavio, G., & Cooper, C. (2010). Uses and Gratifications of Twitter as a specialized sports news source. 2010 North American Society for Sport Management Conference. Tampa, FL.

Clavio, G., Stoldt, C., Eagleman, A.N., Battenfield, F., Pedersen, P.M., & Zimmerman, M. (2010). The Present and Future of Sport Communication: A Roundtable Discussion. 2010 North American Society for Sport Management Conference. Tampa, FL.

Clavio, G. & Eagleman, A. (2010, March 20). Using Social Networking and Microblogging to Communicate With Constituents. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2010 National Convention and Exposition. Indianapolis, IN.

Clavio, G., Eagleman, A., & Cooper, C. (2009, October 28). Tweet and Crimson: Toward establishing an evaluative model of marketing and public relations efforts by sport entities through Twitter. SMA 7th Annual Conference. Cleveland, OH.

Clavio, G. & Walsh, P. (2009, October 28). Tiger doll: An analysis of brand choice in sport video games. SMA 7th Annual Conference. Cleveland, OH.

Walsh, P., Clavio, G., Mullane, S., & Whisenant, W. (2009, May 28). The effectiveness of political advertisements in sport video games. 2009 North American Society for Sport Management Conference. Charleston, SC.

Kaburakis, A., Clavio, G., & Pierce, D. (2009, March 5). Fun, fantasy, and video games: The new intellectual property theory. SRLA 22nd Annual Conference on Sport, Physical Activity, Recreation, and Law, San Antonio, TX.

Kaburakis, A., Pierce, D., Lawrence, H., & Clavio, G. (2009, March 5). NCAA student-athletes' likenesses, EA Sports, and the video game industry: Compromising amateurism? SRLA 22nd Annual Conference on Sport, Physical Activity, Recreation, and Law, San Antonio, TX.

Clavio, G. (2008, October 2). Everybody's Talking: Internet sport communication and the issues that it presents. 2008 Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport Conference, Orlando, FL.

Mullane, S., Whisenant, W., Lee, J., Smucker, M. & Clavio, G. (2008, October 2). Internship Perspectives. 2008 Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport Conference, Orlando, FL.

Clavio, G., & Pedersen, P.M. (2008, May 29). Communicating Sport in Cyberspace: An analysis of the potential agenda setting effects of collegiate sport message boards. 2008 North American Society for Sport Management Conference. Toronto, ON.

Mathis, K., Whisenant, W., Mullane, S., & Clavio, G. (2008, May 29). Different Perspectives: A qualitative analysis of newspaper coverage of the football brawl between the University of Miami and Florida International. 2008 North American Society for Sport Management Conference. Toronto, ON.

Clavio, G., Kraft, P., & Pedersen, P.M. (2007, November 1). Communicating with consumers through video games: An analysis of brand development within the video gaming segment of the sport industry. SMA 5th Annual Conference. Pittsburgh, PA.

Clavio, G., & Pedersen, P.M. (2007, June 1). Mixing the Messages? The alignment of editorial coverage in ESPN The Magazine with ESPN's broadcast rights. 2007 North American Society for Sport Management Conference. Ft. Lauderdale, FL.

Pedersen, P.M., Clavio, G., & Eagleman, A. (2007, March 14). A content analysis of the coverage given to boys' and girls' high school basketball. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.

Pedersen, P.M., Eagleman, A., Clavio, G., & McNary, E. (2007, March 15). Facilitating, increasing, and improving media coverage for interscholastic athletics. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.

Clavio, G., Geurin, A., Miloch, K. S., & Pedersen, P. M. (2006, Nov. 3). Communicating in crisis: A case study of media management and its marketing implications. SMA 4th Annual Conference. Denver, CO

Pedersen, P. M., Clavio, G., Geurin, A., Fielding, L., & Whisenant, W. (2006, April 27). Strategic Sport Communication: Keys to Relationship Building and Increased Coverage. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2006 National Convention and Exposition. Salt Lake City, UT.

Clavio, G. (2006, April 8). Friends in High Places: Selection and Seeding processes of the NCAA Men's Basketball Tournament. Southern Sport Management Conference. Troy, AL.

Miloch, K., Pedersen, P., Pierce, D., Clavio, G. (2005, November). Publicity as news in the field of sport communication: An analysis of media relations managers and the media at the major league level. Presented at the meeting of the Sport Marketing Association annual conference, Tempe, AZ.