Paul M. Pedersen

Professor
Kinesiology

Director, Sport Management
Kinesiology

ppederse@indiana.edu
(812) 855-4066
PH 112G

Education
  • Florida State University, Ph.D., Sport Management, 2000
  • University of Central Florida, M.A., History, 1997
  • Emerson College, M.A., Business Communication and Public Relations, 1993
  • Palm Beach Atlantic University, B.S., Business Administration, 1992
Courses
  • K500 Issues in Sport Communication
  • K516 The Sport Industry
  • K580 Sport Communication
  • K584 Leadership and Sport Communication
  • K601 Readings in Sport Communication
  • K602 Independent Study and Research
  • K690 Seminar in Sport Communication
  • K701 Readings in Sport Communication
  • K702 Research in Sport Communication
  • K799 Dissertation
  • P213 Introduction to Sport Communication
  • P329 Issues in Sport Communication
Background

Research Fellow, North American Society of Sport Management (NASSM) - Inducted in 2009

Inductee, Golden Eagle Hall of Fame, East High School (EHS), Pueblo, CO - Inducted in 2011

Editor, International Journal of Sport Communication (IJSC)

IJSC book cover image

Associate Editor, Global Sport Business Journal (GSBJ)

Member, Editorial Review Board, Communication & Sport (CS)

Member, Editorail Review Board, Modern Sport Communication

Member, Editorial Review Board, International Journal of Sport Management and Marketing (IJSMM)

Member, Editorial Review Board, Chorigia (Sponsoring) Journal of Sport Management

Member, Editorial Review Board, International Journal of Sport Management (IJSM)

Member, Editorial Review Board, Journal of Applied Sport Management (JASM)

Member, Editorial Review Board, Theories & Applications: International Edition

Member, Editorial Review Board, Journal of Global Academy of Marketing Science

Member, Editorial Review Board, International Journal of Applied Sports Sciences

Who's Who in America (2008), Who's Who of Emerging Leaders (2007), and Who's Who Among America's Teachers (2005/2006)

Manuscript Referee for European Sport Management Quarterly, Sex Roles: Journal of Research, Women in Sport and Physical Activity Journal, Journal of Sports Media, Mass Communication and Society, Journal of Sport Management, Sport Management Review, Journal of Business and Industrial Marketing, Journal of Physical Education and Sport Mnagement, Journal of Media and Communication Studies, Journal of Computer-Mediated Communication, etc.

Research Interests

As an extension of his past activities as a sportswriter and sports business columnist, Dr. Pedersen now researchers, publishes, and presents on the activities and practices of many sport communication and sport organization personnel, specifically those associated with the print media (i.e., newspaper editors, reporters) and those affiliated with intercollegiate and interscholastic sports (i.e., athletic directors, student-athletes). Professor Pedersen’s primary scholarship areas are sport communication and sport management, with particular interests in the professional activities and output of sport communication personnel. Here, Dr. Pedersen is being interviewed by reporters while in Hungary (left photo) and Ireland (right photo).

Doctor Pederson being interviewed by reporter in Hungary image.         Doctor Pedersen being interview by a reporter in Ireland image

For the 2013 inaugural special issue of Communication & Sport, Professor Pedersen  was one of 16 scholars featured in “Reflections on Communication and Sport: Perspectives from Key Figures.”  As the editor of the journal, Dr. Larry Wenner, noted in his introduction, “we have called on a group of leading scholars who have been instrumental in charting much of the early course of the field. In this special ‘Reflections on Communication and Sport” issue, we have asked them to offer their unique ‘perspectives’ about an area they have worked extensively in over the years and to suggest ideas about where we need to go in the future. In a way, this group of scholars comprises members of communication and sport’s ‘Hall of Fame.’” (p. 5).

Doctoral Dissertations

Yuha Yoon (Chair - Program of Study)
Ju Young Lee (Chair - Program of Study)
Min Gyu Lee (Chair - Program of Study)
Dr. Sang Keon Yoo (Chair)
Dr. Tywan Martin (Chair)
Dr. Cara Wright (Chair)
Dr. Chris Reynolds (Chair)
Dr. Antonio Williams (Chair)
Dr. Ryan Brewer (Chair)
Dr. Sanghak Lee (Chair)
Dr. Won-Youl Bae (Chair)
Dr. Young Ik Suh (Chair)
Dr. Erin McNary (Chair)
Dr. Andrea Eagleman (Chair)
Dr. Galen Clavio (Chair)
Dr. Coyte Cooper (Chair)
Dr. Lauren Burch (Member)
Dr. Evan Frederick (Member)
Dr. Mike Willett (Member)
Dr. Kathryn Shea (Member)
Dr. Wooyoung Lee (Member)
Dr. Greg Jensen (Member)
Dr. Geoffre Sherman (Member)
Dr. David Pierce (Member)
Dr. Elizabeth Gregg (Member)
Dr. Jinmoo Heo (Member)

Selected Publications

BOOKS

Pedersen, P.M., & Thibault, L. (Eds.).  (2014, In Press).  Contemporary sport management (5th ed.).  Champaign, IL:  Human Kinetics.

Image of Dr. Peterson's book cover

Pedersen, P.M. (Ed.).  (2013). Routledge handbook of sport communication. London, UK: Routledge.    

Image of Routledge handbook of sport communications image

Yoo, S.K., & Pedersen, P.M. (2012). Communication and the Korean sport industry: An examination of the theoretical, practical, and occupational aspects of sport communication in Korea. Seoul, SK: Rainbow.    

Image of book cover for Communications and the Korean sport industry

Pedersen, P.M., Parks, J.B., Quarterman, J., & Thibault, L. (2011). Contemporary sport management. Champaign, IL: Human Kinetics.

Image of book cover for Contemporary sport management

Andrew, D., Pedersen, P.M., & McEvoy, C.D. (2011). Research methods and design in sport management. Champaign, IL: Human Kinetics.

image of book cover for reseach methods and design in sport management

McNary,E., & Pedersen, P.M. (2010).  Social cognitive theory and mass communications:  A content analysis of youth sport publicity.  Mauritius:  VDM Verlag. {Monograph}

Image of book cover for social cognitvie theory and mass communications

Pedersen, P.M., Miloch, K. S., & Laucella, P. (2007). Strategic sport communication. Champaign, IL: Human Kinetics.

image of book cover for strategic sport communications

Schneider, R.G. & Pedersen, P.M. (2003). Bobby Bowden: Win by win. Charleston, SC: Arcadia.

image of book cover for Bobby Bowden win by win

Pedersen, P.M. (1997). Build it and they will come: The arrival of the Tampa Bay Devil Rays. Stuart, FL: Florida Sports Press.

image of book cover for build it and they will come: the arrival of the tampa bay devil rays

INTERNATIONAL/NATIONAL PUBLICATIONS IN REFEREED OUTLETS (Selected from 75-plus articles)

Pedersen, P.M. (2013). Reflections on communication and sport: On strategic communication and management. Communication & Sport, 1(1/2), 55-67. {Invited & Peer Reviewed}

Ahn, T., Suh, Y.I., Lee, J.K., & Pedersen, P.M. (2013). Sports fans and their teams’ redesigned logos: An examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise. Journal of Sport Management, 27(1), 11-23.

Brewer, R.M., & Pedersen, P.M. (2013). Predicting the value of NCAA Football Bowl Subdivision (FBS) programs. International Journal of Sport Management, 14(3), 271-295.

Lim, C., Lee, W., & Pedersen, P.M. (2013). Investigating the moderating role of sport service type and personality on audiences’ emotional responses to hedonic vs. cognitive advertisements. Journal of Global Scholars of Marketing Science, 23(1), 55-71.

Suh, Y. I., Ahn, T., & Pedersen, P. M. (2013). Examining the effects of team identification, e-service quality, and satisfaction on intention to revisit sport websites. International Journal of Sports Marketing and Sponsorship, 14(4).

Brewer, R.M., & Pedersen, P.M. (2013). A method for the financial valuation of National Collegiate Athletic Association Football Bowl Subdivision Programs. Journal of Contemporary Athletics, 7(3), 175-195.

Lim, C., Martin, T., & Pedersen, P.M. (2013). Psychological factors associated with motivation of mediated Mixed Martial Arts (MMA) consumption: A structural model of risk taking, aggression, identification, and motivation. International Journal of Sport Management, 14(4), 379-402.

Williams, A.S., Pedersen, P.M., & Walsh, P. (2012). Brand associations in the fitness facility segment of the sports industry in the United States: Examining the relationship between service quality, exercise commitment, brand association, and brand loyalty. International Journal of Sport Marketing and Sponsorship, 14(1), 34-50.

 Burch, L.M., Eagleman, A.N., & Pedersen, P.M. (2012). New media coverage of gender in the 2010 Winter Olympics: An examination of online media content. International Journal of Sport Management, 13(2), 1-17.

 Lim, C.H., Chung, J., & Pedersen, P.M. (2012). The influence of online consumer postings on purchase intentions: Investigating electronic word-of-mouth (eWOM) messages and sporting goods. Xophria Choregia: Sport Management International Journal (SMIJ), 8(1), 55-75.

 Williams, A.S., & Pedersen, P.M. (2012). Investigating antecedents of brand equity in the fitness segment of the sport industry: An exploratory study of the role that direct experiences have on the development of brand associations. International Journal of Sport Management, 13(1), 104-114.

 Lim, C., Chung, J., Frederick, E., & Pedersen, P.M. (2012). Investigating the influence of past football experience and perceived football knowledge on attitude, credibility, expertise and trustworthiness, and future search intention. Journal of Contemporary Athletics, 6(1).

Wright, C., Eagleman, A., & Pedersen, P.M. (2011). Examining leadership in intercollegiate athletics: A content analysis of the NCAA Division I athletic directors. Choregia (Sport Management International Journal), 7(2), 35-52.

Lee, S.H., & Pedersen, P.M. (2011). Measuring sponsorship effects in intercollegiate sport: An examination of Division I basketball. Journal of Sponsorship, 4(4), 391-401.

Lee, W., Kwak, D., Lim, C., Pedersen, P.M., & Miloch, K.S. (2011). Effects of personality and gender on fantasy game participation: The moderating role of perceived knowledge. Journal of Gambling Studies, 27, 427-441.

Brewer, R.M., Pedersen, P.M., Lim, C., & Clerkin, T. (2011). Examining the value of sport clubs: A cross-sectional intrinsic valuation of NCAA Football Bowl Subdivision (FBS) football programs. International Journal of Applied Sport Science, 23(2), 351-370.

Vincent, J., Kian, T., & Pedersen, P.M. (2011). Flying the flag: Gender and national identity in english newspapers during 2006 World Cup. Soccer & Society, 12(5), 613-632.

Lee, W., Lim, C., & Pedersen, P.M. (2011). Investigating cognitive and emotive measures affiliated with advertising extreme sports: An analysis of emotion, attitude, sport involvement, and sport participation intention. Theories & Applications: The International Edition, 1(1), 72-78.

Reynolds, R.C., & Pedersen, P.M. (2011). Severability clauses in high football coaches' contracts. Journal of Contemporary Ahtletics, 5(3), 219-230.

Suh, Y., Lim, C., Kwak, D., & Pedersen, P.M. (2010). Examining the psychological factors associated with involvement in fantasy sports: An analysis of participants' motivations and constraints. International Journal of Sport Management, Recreation, & Tourism, 5, 1-28.

Lee, S., & Pedersen, P.M. (2010). The influence of brand exposure frequency and brand familiarity on sport sponsorship effects: An examination of mere exposure. International Journal of Sports Sciences & Physical Education, 1(1), 15-20.

Heo, J., Lee, Y., Pedersen, P.M., & McCormick, B. (2010). Flow experience in the daily lives of older adults: An analysis of the interaction between flow, individual differences, serious leisure, location, and social context. Canadian Journal of Aging, 29(3), 411-423.

Vincent, J., Kian, E.M., Pedersen, P.M., Kuntz, A., & Hill, J.S. (2010). England expects: English newspapers' narratives about the English football team in the 2006 World Cup. International Review for the Sociology of Sport (IRSS), 45(2), 199-223.

Lee, W., Lim, C., & Pedersen, P.M. (2010). Stress and commitment in sport organization employees: An analysis of the moderating role of stress buffers on job stress and organizational commitment. International Journal of Sport Management (IJSM), 11(2), 227-247.

Heo, J., Lee, Y., McCormick, B., & Pedersen, P.M. (2010). Daily experience of serious leisure, flow and subjective well-being of older adults. Leisure Studies, 29(2), 207-225.

Suh, Y., & Pedersen, P.M. (2010). Participants' service quality perceptions of fantasy sports websites: The relationship between service quality, customer satisfaction, attitude, and actual usage. Sport Marketing Quarterly, 19(2), 78-87.

Brewer, R.M., & Pedersen, P.M. (2010). Franchises, value drivers, and the application of valuation analysis to sport sponsorship. Journal of Sponsorship, 3(2), 181-193.

Whisenant, W.A., Pedersen, P.M., & Clavio, G. (2010). Analyzing ethics in the administration of interscholastic sports: Three gender-related ethical dilemmas faced by educational leaders. Educational Management Administration and Leadership, 38(1), 107-118.

Pedersen, P.M., Osborne, B., Whisenant, W.A., & Lim, C. (2009). An examination of the perceptions of sexual harassment by newspaper sports journalists. Journal of Sport Management (JSM), 23(3), 335-360.

Pedersen, P.M., Kraft, P.M., Drane, D., & Miloch, K.S. (2009). Sport communication, endorsement, and return on investment: A content analysis of the coverage of Tiger Woods in ESPN The Magazine. International Journal of Sport Management and Marketing (IJSMM), 6(1), 17-34.

Eagleman, A.N., Pedersen, P.M., & Wharton, R. (2009). The coverage of gender in ESPN The Magazine: An examination of articles and photographs. International Journal of Sport Management (IJSM), 10(2), 226-242.

Lee, S., & Pedersen, P.M. (2009). Commercialization and automobile racing in the United States: A case study of the rise of the National Association for Stock Car Auto Racing (NASCAR). International Journal of Applied Sports Science (IJASS), 21(2), 76-92.

Yoh, T., Pai, H.T., & Pedersen, P.M. (2009). The influence of socialization agents on the fan loyalty development of Korean teens. International Journal of Sport Management and Marketing (IJSMM), 6(4), 404-416.

Clavio, G., Kraft, P., & Pedersen, P.M. (2009). Communicating with consumers through video games: An analysis of brand development within the video gaming segment of the sport industry. International Journal of Sports Marketing and Sponsorship (IJSMS), 10(2), 143-156.

Kian, E.M., Pedersen, P.M., & Vincent, J. (2008). In demand? Examining sport management faculty openings and hires. Journal of Contemporary Athletics, 3(2), 129-138.

McNary, E., & Pedersen, P.M. (2008). The written and photographic coverage of sports in a youth magazine: A content analysis of Sports Illustrated for Kids (SIK). The Journal of Youth Sports, 3(3), 9-13.

Pedersen, P.M., Laucella, P., Miloch, K., & Fielding, L. (2007). The juxtaposition of sport and communication: Defining the field of sport communication. International Journal of Sport Management and Marketing (IJSMM), 2(3), 193-207.

Pedersen, P.M., Fielding, L., & Vincent, J. (2007). A five-year content analysis of academic positions in sport management: Professorial announcements and advertisements from 2001-02 through 2005-06. International Journal of Sport Management (IJSM), 8(4), 447-461.

Pedersen, P.M., Miloch, K.S., Fielding, L., & Clavio, C. (2007). Investigating the coverage provided to males and females in a comparable sport: A content analysis of the written and photographic attention given to interscholastic athletics by the print media. Applied Research in Coaching and Athletics Annual, 22, 97-125.

Yoh, T., Park, M., Pedersen, P.M., & Lee, C. (2007). Commitment to core values and organizational effectiveness: A proposed conceptual model for intercollegiate athletic programs in the United States. International Journal of Sport Management (IJSM), 8(2), 210-225.

Whisenant, W., Vincent, J., Pedersen, P.M., & Zapalac, R. (2007). Examining diversity in high school hiring practices: An analysis of homologous reproduction in interscholastic athletics. Advancing Women in Leadership, 25, 1-9

Miller, J.J., Whisenant, W.A., & Pedersen, P.M. (2007). The communication of opportunities and barriers to prospective applicants: An analysis of interscholastic athletic administrative job announcements. The Physical Educator, 64(2), 73-80.

Clavio, G., & Pedersen, P.M. (2007). Analyzing the connection between the print and broadcast properties of ESPN: An investigation of the alignment of editorial written and photographic coverage in ESPN The Magazine with ESPN's broadcasting rights. International Journal of Sport Management (IJSM), 8(1), 95-114.

Kim, S., Yoo, E., & Pedersen, P.M. (2007). Market segmentation in the K-League: An analysis of spectators of the Korean Professional Soccer League. International Journal of Sports Marketing and Sponsorship (IJSMS), 8(2), 141-158.

Vincent, J., Pedersen, P.M., Whisenant, W.A., & Massey, D. (2007). Analyzing the print media coverage of professional tennis players: British newspaper narratives about female competitors in the Wimbledon Championships. International Journal of Sport Management and Marketing (IJSMM), 2(3), 281-300.

Pedersen, P. M., Miloch, K. S., & Cothran, D. J. (2006). Tips for increased exposure and awareness: Getting coverage for your program through enhanced media relations. The Journal of Physical Education, Recreation, & Dance, 77(7), 10-12, 52.

Miloch, K. & Pedersen, P. M. (2006). Sports information directors and the media: An analysis of a highly symbiotic and professional relationship. Journal of Contemporary Athletics, 2(1).

Yoh, T., & Pedersen, P. M. (2006). Assessing satisfaction with graduate sport management programs: An examination of international students' academic contentment. ICHPER-SD Journal of Research, 1(2), 12-18.

Yoh, T., Pedersen, P. M., & Park, M. (2006). Sources of information for purchasing golf clubs: Personal and non-personal references. International Journal of Sport Marketing and Sponsorship (IJSMS), 7(2), 125-135.

Obenour, W., Patterson, M., Pedersen, P., & Pearson, L. (2006). Conceptualization of a meaning-based research approach for tourism service experiences. Tourism Management, 27(1), 34-41.

Yoh, T., & Pedersen, P. M. (2006). Persuaders of athletic shoe purchases: Analyzing the influence of information sources on Korean teenagers. Applied Research in Coaching & Athletics Annual, 21, 155-183.

Pedersen, P. M. & Whisenant, W. A. (2005). Successful when given the opportunity: Investigating gender representation and success rates of interscholastic athletic directors. The Physical Educator, 62 (4), 178-186.

Pedersen, P. M., Schneider, R. G., & Whisenant, W. A. (2005). Analyzing the 2001-02 sport management faculty openings. International Journal of Sport Management, 6 (2), 154-164.

Pitts, B. G. & Pedersen, P. M. (2005). Examining the body of scholarship in sport management: A content analysis of the Journal of Sport Management. Sport Management and Related Topics Journal, 2 (1), 33-52.

Yoh, T., & Pedersen, P. M. (2006). Assessing satisfaction with graduate sport management programs: An examination of international students' academic contentment. ICHPER-SD Journal of Research, 1 (2), 12-18.

Whisenant, W., Miller, J., & Pedersen P. M. (2005). Systemic barriers in athletic administration: An analysis of job descriptions for interscholastic athletic directors. Sex Roles: A Journal of Research, 53 (11/12), 911-919.

Miloch, K., Pedersen, P. M., Smucker, M. K., & Whisenant, W. A. (2005). The current state of women print journalists: An analysis of the status and careers of females in newspaper sports departments. Public Organization Review: A Global Journal, 5 (3), 219-231.

Whisenant, W. A., Pedersen, P. M., & Smucker, M. K. (2004). Referent selection: How the women in sport journalism shape their perceptions of job satisfaction. Journal of Sport Management, 18 (4), 368-382.

Schneider, R. G. & Pedersen, P. M. (2004). Intercollegiate student-athletes-perceptions of equity: Are student-athletes adequately rewarded? The International Journal of Sport Management, 5 (1), 11-26.

Whisenant, W. A. & Pedersen, P. M. (2004). Traditional managerial activities and interscholastic athletic directors. Public Organization Review: A Global Journal, 4 (1), 75-84.

Whisenant, W. A. & Pedersen, P. M. (2004). The influence of managerial activities on the success of intercollegiate athletic directors. American Business Review, 22 (1), 21-26.

Whisenant, W. A. & Pedersen, P. M. (2004). Analyzing attitudes regarding quantity and quality of sports page coverage: Athletic director perceptions of newspaper coverage given to interscholastic sports. International Sports Journal, 8 (1), 54-64.

Pedersen, P. M. & Schneider, R. G. (2003). Investigating the academic openings in sport management: An analysis of the field's professorial position announcements and hires. International Sports Journal, 7 (1), 35-47.

Pedersen, P. M., Whisenant, W. A., & Schneider, R. G. (2003). Using a content analysis to examine the gendering of sports newspaper personnel and their coverage. Journal of Sport Management, 17 (4), 376-393.

Pedersen, P. M. & Whisenant, W. A. (2003). Examining stereotypical written and photographic reporting on the sports page: An analysis of newspaper coverage of interscholastic athletics. Women in Sport & Physical Activity Journal, 12 (1), 67-86.

Mondello, M. & Pedersen, P. M. (2003). Investigating the body of knowledge: A content analysis of the Journal of Sports Economics. Journal of Sports Economics, 4 (1), 64-73.

Smucker, M. K., Whisenant, W. A., & Pedersen, P. M. (2003). An investigation of job satisfaction and female sports journalists. Sex Roles: A Journal of Research, 49 (7/8), 401-407.

Letawsky, N. R., Schneider, R. G., Pedersen, P. M., & Palmer, C. J. (2003). Factors influencing the college selection process of student-athletes: Are their factors similar to non-athletes? College Student Journal, 37 (4), 604-610.

Pedersen, P. M. (2002). Examining equity in newspaper photographs: A content analysis of the print media photographic coverage of interscholastic athletics. International Review for the Sociology of Sport, 37 (3/4), 303-318.

Whisenant, W. A., Pedersen, P. M., & Obenour, W. L. (2002). Success and gender: Determining the rate of advancement for intercollegiate athletic directors. Sex Roles: A Journal of Research, 47 (9/10), 485-491.

Smucker, M., Pedersen, P. M., & Slattery, J. (2002). The flip side of leadership: Followership within intercollegiate athletics. The International Journal of Sport Management, 3 (4), 308-325.

Whisenant, W. A. & Pedersen, P. M. (2002). Levels of behavioral engagement: A comparative study of athletic directors and entrepreneurs. The International Journal of Sport Management, 3 (2), 147-159.

Pedersen, P. M. (2002). Investigating interscholastic equity on the sports page: A content analysis of high school athletics newspaper articles. Sociology of Sport Journal, 19 (4), 419-432.

OTHER PUBLICATIONS AND ACTIVITIES

Dr. Pedersen (No. 33), guest coach of the day in the Crimson and Cream baseball series, celebrates with his Crimson players after their 9-1 victory. For more information click here

Image of Dr. Peterson celebrating with Cream and Crimson team          Image of Dr. Peterson as guest coach.

Pedersen, P.M., Burch, L., Eagleman, A., & Yoon, J. (2014, Invited). Media. Hanstad, D.V., Parent, M., & Houlihan, B. (Eds.), The Youth Olympic Games. London, UK: Routledge.

Pedersen, P.M. (2014, Invited). Web 2.0 sports reporting and new media technologies: Newsgathering and news dissemination adjustments by sports journalists. A.C. Billings & M. Hardin (Eds.), The Routledge Handbook of Sport and New Media. London, UK: Routledge.

Pedersen, P.M. (2013). Communication research and the sport industry: An analysis of sport communication scholarship and scholars. Global Sport Business Journal, 1(1), 81.

Pedersen, P.M. (2013). [Review of book Sport Management]. International Journal of Sport Communication, 6(4), 490-491.

Clavio, G., Bowles, J., Vooris, R., & Pedersen, P.M. (2013). The integration of social media and sport: Perspectives and examples from the United States. In A. Hebbel-Seeger & T. Horky (Eds.), International Symposium on Sport & Economics: Sports, Journalism, & Social Media (pp. 59-72). Aachen, Germany: Meyer & Meyer-Verlag.

Pedersen, P.M. (2012). [Review of book Media relations in sport]. Journal of Policy Research in Tourism, Leisure & Events, 4(3), 383-385.

Kian, E.M., Pedersen, P.M., & Vincent, J. (2011). In demand? Examining sport management faculty openings and hires. In J.A. Moreli & O.D. Velez (Eds.), Coaching and management techniques in athletics (pp. 125-134). New York: Nova Science.

Pedersen, P.M. (2011). Denver Broncos. In L.E. Swayne & J.G. Golson (Eds.), Encyclopedia of sports management and marketing (pp. 375-377). Thousand Oaks, CA: Sage.

Pedersen, P.M. (2011). [Review of book Observing sport: Modern system theoretical approaches]. International Journal of Sport Communication, 4(1), 118-210.

Pedersen, P.M., & Rodenberg, R.M. (2010). American Needle v. NFL vis-à-vis the Sports Broadcasting Act of 1961. Sports Litigation Alert, 7(3).

Pedersen, P.M., Laucella, P., Miloch, K., & Fielding, L. (2009). The juxtaposition of sport and communication: Defining the field of sport communication. In J. Nauright & S. Pope (Eds.), The new sport management reader (pp. 429-444). Morgantown, WV: Fitness Information Technology.

Pedersen, P.M. (2009). In profile. In J. Skinner & A. Edwards, Qualitative research in sport management (p. 146). Burlington, MA: Elsevier/Butterworth-Heinemann.

Pedersen, P.M. (2008). To close or not to close: Press relations and locker room accessibility in sports. In S. Chadwick & D. Arthur (Eds.), International cases in the business of sport (pp. 243-256). Burlington, MA: Elsevier/Butterworth-Heinemann.

Clavio, G., Geurin, A., Miloch, K.S., & Pedersen, P.M. (2007). Communicating in crisis: A case study of media management and its marketing implications (pp. 15-27). Sport Marketing Association (SMA) 4th Annual Conference Book of Papers. Morgantown, WV: Fitness Information Technology.

Eagleman, A.N., & Pedersen, P.M. (2007). Female athletes in (and out of) print. Women’s Sports Foundation.

Whisenant, W.A., Pedersen, P.M., & Obenour, W.L. (2006). Success and gender: Determining the rate of advancement for intercollegiate athletic directors. In S. Guthrie, M. Magyar, A., Wrynn, & A.F., Maliszewski (Eds.), Women, sport and physical activity: Challenges and triumphs (pp. 143-152). Dubuque, IA: Kendall/Hunt. {Reprint of Whisenant, Pedersen, & Obenour, 2002}

Pedersen, P.M. (2006). Tampa Bay Devil Rays. In S. Riess (Ed.), Encyclopedia of Major League Baseball Clubs. Volume 2. The American League (pp. 815-824). Westport, CT: Greenwood.

Pedersen, P.M. (2006). Sport and the media. Social issues in sport briefings interview series (CD ROM). College Station, TX: Sport Management Insights.

Pedersen, P.M. (2006). An analysis of sport industry and sport communication market trends and employment opportunities in the United States (pp. 35-46). ASPESD (Asian Society for Physical Education, Sport, and Dance) International Sport Industry Seminar. Seoul International Sports & Leisure Industry Show. COEX: Seoul, South Korea.

Pedersen, P.M., Whisenant, W.A., & Clement, A. (2003). Methodology for examining stereotypical written and photographic reporting on the sports page. Women in Sport & Physical Activity Journal, 12(2), 147-149.

Pedersen, P.M. (2002). [Review of book ESPN: The uncensored history]. Sociology of Sport Journal, 19(4), 434-437.

Pedersen, P.M. (2001). [Review of book Controversies of the sports world]. Sociology of Sport Journal, 18(2), 257-259.

Clement, A., & Pedersen, P. (2001). Legal Issues: The Role of Athletes and Agents. In D. Kluka & G. Schilling (Eds.), Perspectives: The multidisciplinary series of physical education and sport sciences. Volume 3. The Business of sport (pp. 143-164). Oxford, UK: Meyer & Meyer Sport.

Pedersen, P.M. (2000). [Review of book Unpaid professionals: Commercialism & conflict in big-time college sports]. Journal of Sport Management, 14(4), 366-368.

Moses, G.L., & Pedersen, P.M. (1999). Litigation involving the National Collegiate Athletics Association (pp. 41-68). Are There Any Billable Hours in Nonprofit Sports? We Will Show You the Money. San Francisco: American Bar Association Section of Business Law.

Over 400 articles in publications such as The Palm Beach Post, International Journal of Sport Management and Marketing, The Treasure Coast Business Journal, The State, Indianapolis Star, The Stuart News, International Journal of Sport Communication, The Ft. Pierce Tribune, and The Tampa Tribune.


SELECTED PRESENTATIONS (Most recent of 125 plus)

Professor Pedersen presenting in Budapest, Hungary:

Image of Professor Peterson presenting in Hungary

Pedersen, P.M. (2013, November 11). Lecture at Korea National Sports University (KNSU). Seoul, South Korea.

Pedersen, P.M. (2013, November 8). Lecture at Korea Aerospace University (KAU). Seoul, South Korea.

Pedersen, P.M. (2013, October 28). Academic publishing. Guest speaker to sport management doctoral students at the University of Louisville. Via Skype: Louisville, KY.

Yoon, J., Ahn, T., Suh, Y.I., & Pedersen, P.M. (2013, October 25). Investigating sport website effectiveness: Using Structural Equation Modeling to examine the relationships between interactivity dimensions, consumer attitudes, and revisitation intentions. 11th Annual Conference of the Sport Marketing Association (SMA), Albuquerque, NM.

Pedersen, P.M. (2013, October 15). Invited Address: Overview of U.S. sport management. International Sports Management Conference. Budapest, Hungary.

Yoo, S.K., & Pedersen, P.M. (2013, October 12). Unsung players on the frontline: An examination of sport journalists in the Korean press. (Re)-Discovering Sport in Korea: Guts, Glory, and Geurimja; 2013 Perspectives on Contemporary Korea Conference Series III. Ann Arbor, MI.

Ahn, T., Suh, Y., Hong, M., Yoon, J. & Pedersen, P. (2013, August 8). Effects of web content, perceived interactivity, and organization on attitudes toward the sport website. Association for Education in Journalism and Mass Communication (AEJMC) Conference, Washington, DC.

Pedersen, P.M. (2013, June 27). Sport communication publishing panel. International Association for Media and Communication Research (IAMCR) 2013 Conference. Dublin, Ireland.

Lee, M., Lim, C., Yeo, I., Clavio, G., Pedersen, P.M. (2013, June 1). Color commentary in international sport competitions: Analyzing the effects on audience perception and satisfaction. The 2013 Conference of the North American Society for Sport Management, Austin, TX. Advisor.

Pedersen, P.M. (2013, February 10). Communication research and the sport industry: An analysis of sport communication scholarship and scholars. 2013 Global Sport Business Association (GSBA) Conference. Port of Miami, FL.

Pedersen, P.M. (2013, February 10). Panel presentation: General session: GSBA journal. 2013 Global Sport Business Association (GSBA) Conference. Port of Miami, FL.

Pedersen, P.M. (2012, November 2). Writing for peer-reviewed publication; authorship; reviewing for journals. Panel for Kinesiology (2012-13) Graduate Student Forum/Seminar Series. School of Public Health. Bloomington, Indiana.

Suh, Y., Ahn, T., & Pedersen. P.M. (2012, October 25). Factors affecting purchase intentions in the sport industry: An examination of risk, usage, and trust related to the online secondary ticket marketplace. 10th Annual Conference of the Sport Marketing Association (SMA), Orlando, FL.

Yoo, S.K., Lee, J.K., Martin, T., & Pedersen, P.M. (2012, October 25). Examining the impact of a sports star: A media-based investigation of an athlete as an agenda provider. 10th Annual Conference of the Sport Marketing Association (SMA), Orlando, FL.

Lee, S., Lim, C., Witkemper, C., & Pedersen, P.M. (2012, September 21). How winning or losing influences sponsorship effects: Focusing on college basketball in the United States. The 20th Conference of the European Association for Sport Management, Aalborg, Denmark.

Pedersen, P.M. (2012, September 17). What is the contribution of communication studies to sport management: Editorial board panel. Sport, Business, Politics, and Mass Media International PhD Seminar. Slagelse, Denmark.

Pedersen, P.M. (2012, September 16). Sport communication and its impact on sport management. Sport, Business, Politics, and Mass Media International PhD Seminar. Slagelse, Denmark.

Pedersen, P.M. (2012, September 14). Sports communication and social media’s influence. Norwegian School of Sport Sciences. Oslo, Norway.

Yoo, S.K., Lee, J.K., Zimmerman, M., & Pedersen, P.M. (2012, July). Who is a pivotal player in the field? Exploring the role of sport celebrities in the news media. 2012 Global Marketing Conference, Seoul, South Korea (July 19-22, 2012).

Pedersen, P.M. (2012, May 31). Invited address: The integration of new/social media and sport: An overview with a special perspective on the U.S. International Symposium on Sport and Economics. Via Skype: Hamburg, Germany.

Martin, T.G., Yoo, S.K., Pedersen, P.M., & Williams, A.S. (2012, May 26). Mixed Martial Arts (MMA) and the media: Using the content analytic method to examine the print communication coverage devoted to an emerging sport. The 2012 Conference of the North American Society for Sport Management, Seattle, WA. Advisor.

Blaszka, M., Burch, L., Frederick, E., Walsh, P., Clavio, G., & Pedersen, P.M. (2012, May 24). #WorldSeries: An empirical examination of Twitter hashtag use during a major sporting event. The 2012 Conference of the North American Society for Sport Management, Seattle, WA. Advisor.

Williams, A., Kim, D., Choi, W., & Pedersen, P.M. (2011, October 28). Building brand associations: Examining antecedents in the fitness club industry. 9th Annual Conference of the Sport Marketing Association (SMA), Houston, TX.

Yoo, S.K., Lim, C.H., Pedersen, P.M., & Kang, J.H. (2011, September 10). Managing potential negative effects from sport consumption: A cross-cultural examination of the role of non-violent mediated sport on youth aggression reduction. The 19th Conference of the European Association for Sport Management, Madrid, Spain.

Chung, J., Lim, C., Pedersen, P.M., & Walsh, P. (2011, September 10). Electronic word-of-mouth (EWOM) messages and sporting goods: Investigating the effects of EWOM messages on purchase intentions and credibility. The 19th Conference of the European Association for Sport Management, Madrid, Spain.

Pedersen, P.M. (2011, August 7). Panelist on Surviving and Thriving in the Classroom. Department of Intercollegiate Athletics, Indiana University, Bloomington, IN.

Williams, A., & Pedersen, P.M. (2011, June 28). Building brand loyalty in the fitness industry. 7th Annual International Conference on Kinesiology and Exercise Science. Athens, Greece.

Yoo, S.K., Park, M., & Pedersen, P.M. (2011, June 2). National image enhancement through global sport participation: An analysis of a country’s athletic successes and their effect on the nation’s brand. The 2011 North American Society for Sport Management (NASSM) 2011. London, Ontario, Canada. Advisor.

Burch, L., Frederick, E., Chung, J., Lim, C., & Pedersen, P.M. (2011, June 1). Sport, entertainment, and desensitization of violent media: A cross-cultural analysis of moderating effects of non-violent media. The 2011 North American Society for Sport Management (NASSM) 2011. London, Ontario, Canada. Advisor.

Pedersen, P.M. (2011, March 25). Integrating new media into sport communication practice and sport communication pedagogy. Seoul National University: Seoul, South Korea.

Pedersen, P.M. (2011, March 24). Keynote address: New media in sport communication practice and education. 74th AIPS (International Sports Press Association) Congress. Seoul, South Korea.

Professor Pedersen presenting in Seoul, South Korea:

Doctor Pederson presenting in Korea image.