Associate Professor and Associate Chair for Research and Graduate Studies
Recreation, Park, and Tourism Studies Department
- Ph.D. at Texas A&M University, 1998
- M.A. at Texas A&M University, 1993
- B.A. at NanKai University, 1988
My main research area is in tourism marketing with a focus on tourist experience management. Specifically, I am interested in factors influencing tourist experiences at attractions and destinations, the inter-relationships among service quality, satisfaction and behavioral intentions, and the cultural and psychological antecedents of service evaluations, satisfaction, and behavioral intentions.
Selected Recent Research
Bi, Y. H., Card, J.A., and Cole, S. T. (2007). Accessibility and attitudinal barriers encountered by Chinese travelers with physical disabilities. International Journal of Tourism Research, 9(3): 205-216.
Zhu, T., Cole, S. T., and Card, J. A. (2007). The association of tourist' cultural tendencies and their perceived service quality of a Chinese travel agency. Journal of Travel and Tourism Marketing, 22(2).
Cole, J. S., Cole, S. T., and Ferguson, A. P. (2006). Students' motivation to learn: A comparison between undergraduate students majoring in Parks, Recreation and Tourism and those in other majors. Journal of Teaching in Travel and Tourism. 6(2), 57-66.
Bi, Y. H., Card, J. A., and Cole, S. T. (2006). The accessibility and attitudinal barriers model: Chinese travelers with physical disabilities. China Tourism Research, 2(1/2), 14-26.
Card, J. A., Cole, S. T., and Humphrey, A. H. (2006). A comparison of the accessibility and attitudinal barriers model: Travel providers and travelers with physical disabilities. Asia Pacific Journal of Tourism Research, 11(2), 161-175.
Osman, R. W, Cole, S. T., and Vessell, C. R. (2006). Examining the role of perceived service quality in predicting user satisfaction and behavioral intentions in a campus recreation setting. The Recreational Sports Journal, 30(1), 20-29.
Cole, S. T., and Illum, S. F. (2006). Examining the mediating role of festival visitors' satisfaction in the relationship between service quality and behavioral intentions." Journal of Vacation Marketing, 12(2): 160-173.
Cole, S. T. (2005). Comparing mail and Web-based survey distribution methods: Results of surveys to leisure travel retailers. Journal of Travel Research, 43(4), 422-430.
Cole, S. and Scott, D. (2004). Examining the mediating role of experience quality in a model of tourist experiences. Journal of Travel and Tourism Marketing, 16(1): 77-88.
Sakakida, Y, Cole, S. T., and Card, J. A. (2004). A cross-cultural study of college student's travel preferences: A value-oriented perspective. Journal of Travel and Tourism Marketing, 16 (1): 33-39.
Tian-Cole, S., and Crompton, J. L. (2003). A conceptualization of the relationships between service quality and visitor satisfaction, and their links to destination selection. Leisure Studies, 22 (1): 65-80.
Tian-Cole, S., Crompton, J. L., and Wilson, V. L. (2002). An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge. Journal of Leisure Research, 34(1): 1-24.
Courses Recently Taught
HPER R-422: Marketing for Leisure Services
HPER R-450: Tourism Systems Planning