Kevin K. Byon

Associate Professor
Kinesiology

kbyon@indiana.edu
(812) 856-1966
PH 112D

Education
  • University of Florida, Ph.D., 2008
  • Slippery Rock University, M.S., 2004
  • Hannam University, B.A., 1998
Courses
  • SPH M428 Strategic Management in Sport Industry (Undergraduate)
  • SPH M510 Administrative Theory Comprising Sport Programs (Graduate)
  • SPH K691 Readings in Physical Education (Graduate)
  • SPH K550 Research Methods and Data Analysis in Sport Management (Graduate)
  • SPH K693 Independent Study and Research (Graduate)
  • SPH K799 Ph.D. Dissertation (Graduate – Doctoral)
Background
  • Associate Professor in Sport Management and Policy at University of Georgia
  • Assistant Professor in Sport Management and Policy at University of Georgia
  • Assistant Professor in Sport Management at University of Southern Mississippi
Research Interests

My research interests reside broadly in sport consumer behavior. Second research aim is to improve research and statistical methods available to sport management researchers. To accomplish the first line of research, I have focused the majority of my time exploring psychological and environmental variables affecting consumer behavior within sport marketing and sport tourism. As such, I have examined how psychological variables (e.g., motivation, constraints, destination image, event image, team attachment) and environmental variables (e.g., service quality, perceived value, satisfaction, trust) interact with decision making strategies to influence consumer behavior in various context, including collegiate, professional, mega and small event, and disability sport.

Curriculum Vitae